Do you have a website that is old, outdated, or doesn’t match your current skills, services, or style? If you find yourself cringing when people ask for the link to your website, it may be time for a remodel.
Most likely, your website needs to be simplified. You want to make your site easy to navigate and user-friendly, so what is on your site that is not essential or can be taken away?
It’s important not to create on top of what already is, but to deconstruct first. Get down to basics, so you can rebuild your foundation and start fresh. It may take some demolition before you can craft your masterpiece. Allow yourself to do without, to experience the nothingness before you can build up and get creative.
In your web presence, this may mean taking an old, outdated logo, or style that no longer represents where your business is at — or more importantly, where your company is headed — and letting go of it, to start over. Shake the proverbial “etch-a-sketch” and work with a blank slate.
If you could imagine your website to be anything you wanted, what would it look like, feel like, sound like, or BE like? Comparing your site to others that you admire may be a good jumping off point, but why copy, when you can start fresh and be authentically YOU.
Your website domain name may still represent what you do, and you may have built a following, so keep what works. Get rid of what doesn’t. You don’t have to reinvent the wheel completely, but make sure your website matches your business where it is now, not where it was five years ago.
If you want to dig deeper with your branding, I can take you through a process through a consulting session to get clear on where you are now, and where you want your web presence to take you.