When you have something great to offer, and you want people out there to know about it, and sign up for it, make it easy for them. A landing page, or “sales page,” is a one-page website with links that are calls to action. It is clear what you are offering, and it is clear how people can sign up for it. This offers an uncluttered way to share your content. It is one long page, starting with what’s most important at the top, and working through the details down the page.
Important guidelines for writing a landing page:
- Put the “juicy” stuff first: Draw them in with a dynamic headline that clearly states what you are offering.
- Subtitle the benefits: State the results people will get from signing up for what you are offering in the subtitle. (eg.: 9 Ways to Lose Weight at Home; 10 Steps to Feel Better Today, etc …)
- Use testimonials: If you’ve offered the course or product before, let other people tout the benefits for you.
- Get to the point: Keep people reading by getting to the point. You can tell your story further down on the page, or in an ebook later. The key is, you want to keep them engaged, and ready to sign up for what you are offering.
- Use sign up buttons: Throughout the page, after each “section,” offer your readers calls to action, asking them to “sign up now,” or “get started now.”
- Bullet point it: It is easier for people to see benefits in bullet points that are clear and concise.
- Save some for later: Make your landing page informative, but “tease” your readers, rather than telling them every detail about what you are offering. Give your readers some immediate value for taking the time to read your page, but don’t give all your secrets away.
- Have a second option: If they are not ready to sign up for the course right away, have the option for them to sign up for your mailing list or free opt-in. This captures them as subscribers, and gives them something they can use immediately, even if they are signing up for the course.
The nuts and bolts of a landing page will be a subdomain name of your web domain (something like reallygreatoffer.webpresencesherpa.com, for example); an email marketing program to integrate; an event registration/payment gateway to integrate. Keep them focused, make it simple, share what you have to offer.