The Comparison Trap: How to Keep Going When You Compare Your Website

The Comparison Trap: How to Keep Going When You Compare Your Website

In talking with one of my favorite clients earlier today, we were discussing the design of her new website. I am excited to collaborate with her at the beginning of something, from the ground up, and to support her in the journey from idea to fully formed website concept. I truly love what I do and who I get to do it with.

One of the things I ask my clients to do, is to look for other websites they like the look and feel of, and to tell me why; Do they like the colors, the font, the pictures, the tagline, the logo? This is a great way for us to get on the same page about the direction of the site, beyond the text, and concept. It gives a true sense of the “flavor” of the site, and also gives them clarity, as they see what is already out there that they either like, or do not like.

The trap in this, however, is that it is easy to find yourself comparing your idea to people that are in your industry, or who are more successful than you, and start feeling less than. You may find yourself thinking, “I can’t put myself out there unless I have a book, a movie, a fragrance line!”

My advice? Look at what is out there to see your market, see what you like, and what you don’t, and then let it go. No comparing. No making yourself wrong for where you are or where you are not. Use it as a jumping off point for where you want to go and then, proverbially, JUMP!



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